Fred. Olsen Cruise Lines Welcomes Mark Vile as New Chief Marketing Officer
Mark Vile, new Chief Marketing Officer for Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines has announced an exciting new addition to its senior leadership team, with Mark Vile joining as Chief Marketing Officer later this month. Known for his creative flair and ability to build brands that truly resonate with customers, Mark brings a wealth of experience from some of the UK’s most recognisable companies.
Mark is perhaps best known for helping to transform comparethemarket.com from a start-up into a household name. Under his leadership came the now-iconic Meerkat campaign and popular loyalty initiatives such as Meerkat Movies, Meerkat Meals, and AutoSergei.
With more than two decades of experience in senior marketing roles at BGL Group, Thomas Cook, and the Post Office, Mark has built a strong reputation for combining creativity, customer understanding and data-driven insight to deliver meaningful growth.
In his new role, Mark will report directly to Samantha Stimpson, Chief Executive Officer of Fred. Olsen Cruise Lines.
“We’re delighted to welcome Mark to the team,” said Samantha Stimpson. “His creativity, leadership and proven track record will be invaluable as we continue to strengthen Fred. Olsen’s connection with our guests and share the joy of smaller-ship cruising with even more travellers.”
Mark added:
“I’m thrilled to be joining Fred. Olsen Cruise Lines – a brand with such wonderful heritage and loyal guests. There’s a real opportunity to build on that strong foundation and bring fresh energy and innovation to our marketing, helping to attract new guests while deepening our bond with those who already love the Fred. Olsen experience.”
For more information, visit www.fredolsencruises.com, call 0800 0355 215, or contact your local ABTA travel agent. Late minute deals are here!
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